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Monday, June 27, 2005

They Don't Make Em Like They Used To
Posted by djmaru



JVC Force: Puppy Love
From Doin' Damage [Landspeed, 1988]

JVC Force: A Musical Sample
From Doin' Damage [Landspeed, 1990]



I can't see hip hop ever leaving my life; it's been such an integral part in my growth and maturation that I can't ever see it becoming irelevant, and I truly hope that when I'm 40 with kids that I'll still be bumping old N.W.A. and ATCQ records. Even as watered down as hip hop has become, I still can't resist a hot beat no matter how weak the lyrics are. Case and point: "Still Tippin'."

Nevertheless, I always hark back to the so called golden era, a time when hip hop was blooming and emcees and djs were more concerned with the music than with bitches and bling. A fine example has to be the JVC Force, which stands for Justified by Virtue of Creativity for All Reasons Concerning Entertainment, consisting of DJ Curt Cazal and emcees AJ Rok aand B-Luv out of Long Island. The group's career was relatively short, spanning only two albums and one underground hit single, but their legacy is still felt today. Their sound reminds me a lot of Ultramagnetic's, but perhaps a little less abrasive and I think these two tracks do a good job in capturing their personality. It's not club music, but there's no doubt that it plays an important role in hip hop's lineage.

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