JVC Force: Puppy Love
From Doin’ Damage [Landspeed, 1988]
JVC Force: A Musical Sample
From Doin’ Damage [Landspeed, 1990]
I can’t see hip hop ever leaving my life; it’s been such an integral part in my growth and maturation that I can’t ever see it becoming irelevant, and I truly hope that when I’m 40 with kids that I’ll still be bumping old N.W.A. and ATCQ records. Even as watered down as hip hop has become, I still can’t resist a hot beat no matter how weak the lyrics are. Case and point: “Still Tippin’.”
Nevertheless, I always hark back to the so called golden era, a time when hip hop was blooming and emcees and djs were more concerned with the music than with bitches and bling. A fine example has to be the JVC Force, which stands for Justified by Virtue of Creativity for All Reasons Concerning Entertainment, consisting of DJ Curt Cazal and emcees AJ Rok aand B-Luv out of Long Island. The group’s career was relatively short, spanning only two albums and one underground hit single, but their legacy is still felt today. Their sound reminds me a lot of Ultramagnetic’s, but perhaps a little less abrasive and I think these two tracks do a good job in capturing their personality. It’s not club music, but there’s no doubt that it plays an important role in hip hop’s lineage.
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Good looking out here, haven't heard these tunes since travelling to all those German jams back in the early 90's! Ultra selection!
sweeet. I know AJROK still posts over at Vinyl Exchange
IRIE!!! Those were the days. Germany (The Battle), Switzerland (Coupole- Bienne), France,… we even went to Sweden for Afrika Bambaata, etc. Ah, those were the days!
Here's an interview I did with AJ a while back:
http://www.unkut.com/2005/01/on-the-grind-aj-woodson-aj-rok-from-jvc-force/
Lovely stuff. A musical sample still sounds great, although my rewind track from that album is 'Stop 'n' Listen'
word man
the golden era was when crews also used to have hellafied acronymistic names, leaving us all to wonder whether or not they made the name up before the acronym.
j.
Good to hear JVC Force getting some play. They were a top notch crew. I've got an old warped copy of Doin' Damage, but it still plays as long as I hold the needle down on track one. Strong Island, represent!
THANX FOR ALL DA LUV
AND FOR KEEPIN DA NAME ALIVE
AJ ROK
JVC FORCE
HIP HOP JUNKIE FOR LIFE
JVC Force, which stands for Justified by Virtue of Creativity For OBVIOUS Reasons Concerning Entertainment,
its obvious not all
http://www.platform8470.com/artists/ai_ajrok.asp
check out another recent interview on me
and holla back and let me knwo what you think
AJ (AJROK) WOODSON
HEAVY ROTATION MAG
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Strong Island Stand Up! Pioneering Hip-Hop Group Reunites for 20th Anniversary
TheBestJams.com Declares December 29 JVC Force Day
ATLANTA, GA – December 7, 2007 – Legendary Hip-Hop group JVC Force will reunite for their first interview in over fifteen years on December 29, 2007 to commemorate the 20th anniversary of their radio debut. Rapper B Luv and DJ/Producer Curt Cazal will join JVC’s other emcee, “AJ Rok” Woodson for an exclusive interview on his new Heavy Rotation Magazine Radio, which airs on http://www.TheBestJams.com (TBJ) Saturdays from 10pm-12am starting December 8, 2007. The last weekend of December marks 20 years since DJ Red Alert premiered JVC Force’s first single, the Long Island anthem “Strong Island,” on his long-running World Famous Radio Mix Show on New York City’s WRKS 98.7 Kiss FM.
Since the group disbanded in 1991, Woodson has cultivated a successful career as a Hip-Hop journalist and “professional Hip-Hop junkie.” With his new show, which Woodson describes as “the magazine you can listen to on Saturday nights,” he saw an opportunity to dedicate the December 29th show to JVC Force and reunite the group in celebration of their many supporters. “I am so humbled by the number of JVC Force fans from around the world I still meet today,” says Woodson. “I still get a lot of interview requests and get asked a lot of questions about the group. This is something the fans have been yearning for. Our success could not possibly have happened without the people who continued to request “Strong Island” well past the night Red Alert showed us love. We’re really going to treat them to something special.”
Upon hearing Woodson’s plans, TBJ founder and CEO Brother John proclaimed December 29, 2007 “JVC Force Day.” Throughout the day, fans will hear from artists and DJs sharing their memories of JVC Force and their thoughts on what the group and their hit “Strong Island” have meant to Hip-Hop. The day will end with a JVC Force Finale on Heavy Rotation Magazine Radio. In addition to the group’s on-air presence, listeners will be hear the group’s entire catalogue: their two commercial releases, Doin’ Damage and Force Field; new remixes of JVC Force’s classic material; as well as material from an unreleased third album which has never been played elsewhere. AJ Rok, B Luv and Curt Cazal will also be taking calls from the Hip-Hop heads, artists, DJs and others who count themselves as fans, as well as those who were instrumental to the group’s success, including former WBAU on-air personality Wild Man Steve.
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“JVC are legends in the game, period,” attests Brother John. The beats to “Strong Island” and ‘Doing Damage’ were crazy dope. But it’s more than just the music. What also had me was the album cover. Back then, I was like “Dude is rocking the fresh Bally shoes, my man had the acid wash jeans.” That’s classic Hip-Hop to me! So I’m